Not Butter Summer
Client: I Can’t Believe It’s Not Butter
Agency: GLOW
Project: We brought the brand back to its comedic roots with a sexy perfume ad and gave away the biggest tub of ICBINB the brand has ever done.
Role: Producer, Project Manager, and Account. Also my first official gig as photographer (sexy man in hot tub)! - Hence a small and nimble little team.
CGI Production: Saddington Baynes
Fabricator: The Factory NYC (Hot Tub printing & fabrication)
Type: Social Campaign & Giveaway
The Challenge: Make I Can’t Believe It’s Not Butter spray – Upfield’s highest performing product in the portfolio – have its best summer ever. Our solution was to highlight our grilling season star with over-the-top perfume and cologne ads and give away the biggest tub of ICBINB ever.
One lucky winner from Colorado won the largest tub from ICBINB yet:
Celebrity Shoot
Client: Smartwater
Partner: Ben Simmons, 76’ers
Come Seek
Client: Royal Caribbean
Project: Brand library photoshoot
Role: Produced a library photoshoot in Mexico for the Royal Caribbean "Come Seek" campaign. The six-day lifestyle shoot included snorkeling, swimming with whale sharks, kiteboarding, exploring a cenote, and climbing to the top the Mayan Coba Ruins at sunset. Real families and couples were flown in from Los Angeles in order for us to document their adventures.
Photographers: Jordan & Dani Lutes
Type: OOH, Social, Web, Print
Nerf House 2
Client: Hasbro
Agency: Superdigital & Coast Productions
Project: Nerf House 2 campaign consisted of 5 covid compliant shoots and 9 weeks of live action and animation post production.
Role: Producer for live action celebrity shoot and post production
Director: Kyler Schilling
Post Production: Alkemy X
Type: Social & OLV
Julian Edelman
Featuring Guy Fieri, Diplo, Sky Brown, Klay Thompson
Klay Thompson
Featuring Julian Edelman, Guy Fieri, Sky Brown
Guy Fieri
Featuring Julian Edelman, Diplo, Sky Brown, Klay Thompson
Diplo
Featuring Julian Edelman, Klay Thompson
Sky Brown
Featuring Julian Edelman, Diplo, Guy Fieri, Klay Thompson
Nerf House 2
Client: Hasbro
Agency: Superdigital & Coast Productions
Project: Nerf House 2 campaign consisted of 5 covid compliant shoots and 9 weeks of live action and animation post production.
Role: Producer for live action celebrity shoot and post production
Director: Kyler Schilling
Post Production: Alkemy X
Type: Social & OLV
Guy Fieri
Featuring Julian Edelman, Diplo, Sky Brown, Klay Thompson
Julian Edelman
Featuring Guy Fieri, Diplo, Sky Brown, Klay Thompson
Klay Thompson
Featuring Julian Edelman, Guy Fieri, Sky Brown
Diplo
Featuring Julian Edelman, Klay Thompson
Sky Brown
Featuring Julian Edelman, Diplo, Guy Fieri, Klay Thompson
WW (Weight Watchers) For Every Body
Client: WW (Weight Watchers)
Project: Anomaly created WW’s first global campaign. The production lasted 3 weeks (Los Angeles and Barcelona), and included celebrities Oprah, Kate Hudson, Robbie Williams, Helene Segara, and 25+ members from throughout the world.
Role: Senior Art Producer
Photographer: Dustin Aksland
Type: Stills
Crown Apple - Social Shoot
Client: Crown Royal
Agency: Anomaly
Project: We produced a library shoot of assets for our creative team to repurpose in a variety of ways for social.
Role: Producer
Photographer: David Chow
Type: Social Library Shoot
Before:
After:
Panera Mac and Cheese
Client: Panera
Agency: Anomaly
Project: We created a special utensil to eat the Panera mac and cheese, and let social followers name it. We also commissioned an illustrator to create the illustrated mac and cheese bowl, and an OOH mural to celebrate the relaunch of the Panera mac and cheese!
Role: Integrated Producer
Type: Social, In-Store, OOH
Nerf House 2
Client: Hasbro
Agency: Superdigital & Coast Productions
Project: Nerf House 2 campaign consisted of 5 covid compliant shoots and 9 weeks of live action and animation post production.
Role: Producer for live action celebrity shoot and post production
Director: Kyler Schilling
Post Production: Alkemy X
Type: Social & OLV
Klay Thompson
Featuring Julian Edelman, Guy Fieri, Sky Brown
Guy Fieri
Featuring Julian Edelman, Diplo, Sky Brown, Klay Thompson
Julian Edelman
Featuring Guy Fieri, Diplo, Sky Brown, Klay Thompson
Diplo
Featuring Julian Edelman, Klay Thompson
Sky Brown
Featuring Julian Edelman, Diplo, Guy Fieri, Klay Thompson
Nerf House 2
Client: Hasbro
Agency: Superdigital & Coast Productions
Project: Nerf House 2 campaign consisted of 5 covid compliant shoots and 9 weeks of live action and animation post production.
Role: Producer for live action celebrity shoot and post production
Director: Kyler Schilling
Post Production: Alkemy X
Type: Social & OLV
Sky Brown
Featuring Julian Edelman, Diplo, Guy Fieri, Klay Thompson
Guy Fieri
Featuring Julian Edelman, Diplo, Sky Brown, Klay Thompson
Julian Edelman
Featuring Guy Fieri, Diplo, Sky Brown, Klay Thompson
Klay Thompson
Featuring Julian Edelman, Guy Fieri, Sky Brown
Diplo
Featuring Julian Edelman, Klay Thompson
Nerf House 2
Client: Hasbro
Agency: Superdigital & Coast Productions
Project: Nerf House 2 campaign consisted of 5 covid compliant shoots and 9 weeks of live action and animation post production.
Role: Producer for live action celebrity shoot and post production
Director: Kyler Schilling
Post Production: Alkemy X
Type: Social & OLV
Diplo
Featuring Julian Edelman, Klay Thompson
Sky Brown
Featuring Julian Edelman, Diplo, Guy Fieri, Klay Thompson
Guy Fieri
Featuring Julian Edelman, Diplo, Sky Brown, Klay Thompson
Julian Edelman
Featuring Guy Fieri, Diplo, Sky Brown, Klay Thompson
Klay Thompson
Featuring Julian Edelman, Guy Fieri, Sky Brown
I Can’t Believe It’s Not…
Client: I Can’t Believe It’s Not Butter
Agency: GLOW
Project: We produced a series of “I Can’t Believe It’s Not” recipes along with a food shoot that played up the name.
Role: Producer, Project Manager, and Account.
Creative Director: Deb Grant
Photographer: Chelsea Kyle
Type: Social & Digital
Sally Hansen x Laganja Estranja
Client: Sally Hansen
Project: Sally Hansen teamed up with drag queen, Laganja Estranja, to promote Airbrush Legs Illuminator.
Role: Producer for Integrated Video and Photography shoot
Director: KT Auelta
Photographer: Theodora Richter
Type: Social and print
Ally Bank Photo Library
Client: Ally Bank
Project: Ally’s goal was to capture relatable moments and snapshots of their consumer’s lives. Ally’s photography style can be described as the b-roll from your iPhone photo library. The shots you didn’t want to post on Instagram because they weren’t perfectly curated. The photos were not meant to feel posed, staged, or stylized. During a 4 day photoshoot in LA, we shot 8 locations / scenarios, with 40+ talent to capture these real moments.
Role: Senior Art Producer
Photographer: Ben Rayner
Type: Library Photoshoot
Ally Bank Illustration Library
Client: Ally Bank
Project: Full library of 100+ illustration icons, patterns, and worlds, to be used in print, digital, and web.
Role: As the Senior Art Producer, my role was to oversee the illustration process between creatives, account team, and clients.
Artist: Muti
Type: Illustration
Celebrity Shoot
Client: Smartwater
Partner: Gal Gadot
Photographer: Paola Kudacki
Harmony of the Seas OOH Shoot
Client: Royal Caribbean
Project: Photographer, Dana Neibert, and I went up into a helicopter twice on a very windy day in France, to shoot the new Royal Caribbean ship, Harmony of the Seas. Doors removed, Dana hung over the side of the helicopter to capture the ship at both sunrise and sunset. The images were later used for large Miami wallscapes, announcing the sailing of their new ship.
Role: Senior Art Producer & Art Director
Photographer: Dana Neibert
Type: Stills (and BTS video for our own personal pleasure)
Tee Up & Take Off
Client: JetBlue
Project: Celebrate and spread awareness of JetBlue's new seasonal service from JFK To Palm Springs, we created a 25-foot Rube Goldberg putt-putt golf machine in a lower Manhattan storefront. Passersby were invited to putt a golf ball through the contraption. The ball starts in New York, catches a flight at JFK, and lands in Palm Springs, California. As the ball makes its way through Palms Springs, if the ball landed in the winning hole, they won a free roundtrip flight.
Role: The ultimate challenge for me as an Art Producer, find a Rube Goldberg designer (2D House) who could engineer a 25-foot machine to bring the creative concept to life. In addition to engineering the machine, the artwork throughout the New York and Palm Springs set was custom illustrated and built to match the brand's colorful swedeco look and feel.
Type: Experiential Activation
Sally Hansen x Sam Ushiro
Client: Sally Hansen
Project: Sally Hansen teamed up with Sam Ushiro to promote their new Hard As Nails product.
Role: Producer for Integrated Video and Photography shoot
Director: KT Auelta
Photographer: Theodora Richter
Type: Social and print
Panera “No Spill” Strawberry Poppyseed Tote Bag
Client: Panera Bread
Project: Produce tote bags that will not spill with two salads and some dressing. We teamed up with illustrator, Timothy Goodman, to produce a custom illustration which features the Strawberry Poppyseed salad. The bags were then shipped to MyPanera members.
Role: Integrated production of illustration (art) and tote bags (merch/print)
Illustrator: Timothy Goodman
Type: Printed swag
Budweiser x Tomorrowland
Client: Budweiser Global
Project: Budweiser hosted several influencers at their VIP Brew District at Tomorrowland Music Festival in Belgium. We were tasked with creating a recap video for social, where we followed the influencers throughout the music festival. My goal as a producer was to be very nimble, and take as small of a crew as possible (7 of us).
Role: Producer for integrated video and photography shoot.
Type: Social - Video and Photo
Most Valuable Coach
Client: U.S. Cellular
Project: U.S. Cellular goes above and beyond other networks by providing a stronger signal in the Middle of Anywhere. Most Valuable Coach celebrates the high school coaches who go above and beyond teamwork to work hard for their communities.
Role: Produced photography to support the Most Valuable Coach campaign. Traveled to the coaches hometowns in Nebraska, Oklahoma, and Wisconsin to document how they go above and beyond the sidelines. The photography was used to support U.S. Cellular's social media, print, digital, and in-store creative for the campaign.
Photographer: Jeff Allen
Type: Web, Social, Print
Paper Paradise
Client: JetBlue Barclays
Project: Demonstrate the power of JetBlue Card's 3x points at grocery stores and 2x points at restaurants.
Role: Worked with artist Hattie Newmann to produce paper sculpture cities, photograph the work, and create stop motion animations for social. After seeing the high volume of social engagement, the clients and creatives decided to house these paper sculptures in glass showcases in the JetBlue Terminal 5, JFK, as well as expand the concept to a printed OOH campaign. In order to achieve the same quirky movement as in our GIFS, we used motorized magnets within the display cases to mobilize the cars and boats within the cities. We also installed headphone jacks that passersby could plug into and listen to the sounds of each city.
Outcome: The campaign generated over 8 million social impressions and 65,000 engagements.
Artist: Hattie Newman
Type: Experiential Activation, Social, OOH
Behind the Scenes, The Making of Paper Paradise
Mullen Lowe Holiday Card
Project: The creatives came up with the concept of making a wreath out of real tentacles and a sweater made for an octopus.
Role: Produced the photoshoot, which also included hitting up the local fish stores for some octopus, and finding a great knitter who could create a custom octopus sweater.
Wreaths are fragrant and iconic harbingers of the holiday season.
They’re even more fragrant when they’re made of actual octopus tentacles.
(Nice and zoomed in so that you can see all of the details. See below for the "making of.")
Christmas sweaters have come to dominate holiday pop culture.
What started out as an ironic love affair has become totally mainstream.
Let’s not leave our iconic MullenLowe Octopus out in the cold.
JetBlue Bermuda
Client: JetBlue Airways, Bermuda Tourism
Project: Brand library shoot.
Role: Produce a library of assets for JetBlue's new destination, Bermuda. Images were used in OOH, print, social, web and an experiential activation (see below). The photographs were shot on a Hasselblad and stitched together in order to account for large OOH media placements. We shot every inch of Bermuda, from the sandy pink beaches, to the Gombey Dancers in downtown Hamilton, and the hidden Fantasy Caves. Due to weather, we hustled and shot nearly all of the locations within 24 hours, resulting in 85 final selects to add to their brand library.
Photographer: Dana Neibert
Type: OOH, Social, Print
Boston Targeted
Bermuda is Calling Activation - New York Activation
Additional Photography
Paradise, Closer Than You Think
Client: JetBlue Barclays
Project: Demonstrate the power of JetBlue Card's points.
Role: When budgets and timelines were tight, I helped steer the creative team towards using CGI. The original concept included hiring an origami artist where we would then shoot the artwork in the studio. Working with CGI cut the time and costs in half.
CGI Artist: Andy Jones
Type: Social (CGI)
Middle of Anywhere
Project: Library photoshoot to showcase the beautiful landscapes in the Middle of Anywhere where U.S. Cellular has coverage.
Client: U.S. Cellular
Role: Produced several landscape shoots for OOH, social, web, and print. Specifically shot with a Hasselblad and stitched together photography to account for large OOH placements.
Photographer: Noel Hendrickson
Type: OOH, Web, Social, Print
Blue Ridge Mountains, TN
Camden Harbor, ME
Dundee, OR
Stronger Fingers
Client: U.S. Cellular
Project: With U.S. Cellular's strong signal, customers will need some stronger fingers.
Role: Hired a paper artist and collaborated with the animation production team to bring these quirky social posts to life.
Artist: Owen Gildersleeve
Type: Social
Shared Plate
Client: JetBlue
Project: Coca-Cola and JetBlue hired chef J.J. Johnson to develop custom dishes for a popup restaurant in T5. The dishes were based on two strangers' ethnicities, merged together while they joined each other for dinner.
Role: Produced a food photoshoot for images to be used in social and PR.
Photographer: Christina Holmes
Type: Experiential Activation, Social, Digital
Never Settle
Client: Hyatt House, Hyatt Place
Project: Focus on the Hyatt House and Hyatt Place business travelers that never settle.
Role: Produced portrait photoshoot at Hyatt House and Place Charleston, SC property. Casted talent that demonstrated the "never settle" spirit.
Photographer: Robert Maxwell
Type: OOH, Print, Web, Social
JetBlue Edible Ad
Client: JetBlue Airways
Project: To promote JetBlue's all-you-can-eat snacks, we created edible ads. 5,000 ads were inserted into the New York Post.
Role: Produced photoshoot for PR and social assets in our in-house studio.
Type: Print, PR
Come Seek Brooklyn Murals
Client: Royal Caribbean
Project: Using a tromp l’oeil effect, Royal Caribbean’s “Come Seek” campaign broke down the walls between viewers and vacations. To create the illusion, we worked with Colossal Media to create hand painted murals that turned wallscapes into tropical landscapes.
Role: Worked with concept / environment artist, Aaron Limonick to illustrate surreal, beautiful illustrations of Royal Caribbean destinations. Originally, the team planned on comping together photographs, but I steered them towards hiring a hyper-realist environmental illustrator that would allow us to be more flexible with our perspective, achieve the desired "magical" look, and produce within our timeline. After the illustrator created the digital illustrations, we hired Colossal Media to hand paint the artwork onto Brooklyn walls.
Concept Artist: Aaron Limonick
Muralist: Colossal Media
Photos by Colossal Media
JetBlue Office Souvenirs
Client: JetBlue Airways
Project: 91 percent of people agree that some of their best memories are from vacation. But since most of us have stopped going on vacation, what kind of memories are we making? JetBlue souvenirs is a reminder of the vacation you have to take.
Role: Advised on all artwork used for office souvenirs. Produced two photoshoots, one in-house studio shoot of the products for JetBlue's online retail shop, and a still life photoshoot of the souvenirs for social and PR.
Photographers: Andrew B. Meyers, Erika LaPresto
Type: Experiential Activation, Social, Web
Posters
Social Videos
Press Photos
Social Posts
Press
The Future of Good
Client: U.S. Cellular
Project: The Future of Good program champions and invests in youth who make a positive impact in their communities. The wireless carrier celebrated these young humanitarians by amplifying the good they've done and pledging a combined total of $42,000, consisting of in-kind and monetary contributions to help each youth to continue building The Future of Good.
Role: In order to tell each of the kids' stories in a unique way, we partnered with illustrator Geo Law to create custom portraits. Geo also illustrated artwork which was then animated over the live-action videos.
Illustrator: Geo Law
Type: Broadcast (OLV), Web, Social, Print
CHRIS - KINSTON, NC
As a way to improve his hometown, Chris founded Kinston Teens, a nonprofit organization designed to empower youth through service and civic engagement. Chris and the Kinston Teens work to revitalize their city by adopting and cleaning up streets, creating gardens out of vacant lots and finding ways for others to get involved in their mission. Chris continues to advocate new ways that local teens can help good happen to lead them toward a more positive and rewarding path, ultimately creating ambassadors for their community.
ALLIE - TULSA, OK
When she was just seven years old, Allie started Tulsa YouthWorks, a free five-week summer program for low-income kids with activities, service projects and meals, which she funded by selling candy bars and writing grants. Eight years later, Tulsa YouthWorks has grown to include a 10-week summer program, after-school program and “Pizza Factory,” which helps kids to develop their own business plans and raise money for college while making pizza.
AVA - OMAHA, NE
During the Christmas season, Ava makes toys for low-income kindergarten students at Council Bluffs Elementary School. When Ava learned that some young children do not receive gifts during the holidays, she decided to make gifts so that all children received something. Determined to make a difference, Ava began spending her evenings after school creating different homemade toys and jewelry to give as gifts to local children, such as those in the care of Children’s Square U.S.A.
ALLY, MACKENZIE & YELFY - WA
As seniors in high school, Ally, Mackenzie, and Yelfy run two charitable programs in their community: Dresses for Hope and Exchange for Change. These programs allow students at their high school and in low-income areas the opportunity to get a prom dress. Dresses for Hope allows students to choose a dress at no cost, and Exchange for Change lets girls swap out their old dresses for something new. In 2016, the girls collected more than 400 dress donations to offer the local students a variety of styles.
BRIE - OKLAHOMA CITY, OK
Brie bakes cookies to raise money for a variety of charities doing good in her community through her self-run nonprofit, Cookies Because. She has baked over 6,000 cookies to raise money for supply backpacks for the homeless, supporting Alzheimer’s research and stocking supplies for local animal shelters. For her next fundraiser, Brie wants to donate to the Children’s Hospital Foundation. A sweet way to make an impact.
TOMMY - BANGOR, ME
When Tommy was nine years old, he lost his grandmother, Mimi, to ovarian cancer and saw the impact it made on his family first hand. After a small book sale he created to raise funds for cancer research, his mission grew with more activities and advocacy. Each year, Tommy hosts an annual softball tournament to help raise awareness and funds for the fight to cure cancer. In the last six years, he’s led his community and raised over $41,000 with the goal that no other family should go through the impact of losing a loved one to cancer.
KATELYN AND MAKAYLA - NC
Starting with a mission to save the sea turtle, Katelyn and Makayla are all in on saving the environment, especially when it comes to water. The dynamic duo engages underserved youth through outdoor activities and environmental service projects which model leadership and promote outreach, all while having fun. The majority of their educational and service efforts are run through the Love A Sea Turtle foundation, a nonprofit dedicated to marine and ocean conservation awareness by engaging students in leadership development and environmental stewardship.
KALEB - CEDAR RAPIDS, IA
After noticing that people with special needs didn’t have the same access to extracurricular activities, Kaleb founded Dancing Away the Stigma (DATS) to raise money for Camp Courageous, a year-round camp for Iowans of all ages with special needs. He hopes to make DATS an official nonprofit and bring dance to more special-needs curricula.
Anthem Video
#MyAnywhere
Client: U.S. Cellular
Project: U.S. Cellular encouraged customers to share photos of the places they love most by showing just how beautiful ‘anywhere’ can be with the #MyAnywhere photo contest. From landscapes to cityscapes, life happens anywhere, and U.S. Cellular’s high-quality network with national coverage keeps customers connected, and gives them the ability to share, in places where life happens, even where they least expect it.
To capture these moments, smartphone users shared photos of their ‘anywhere’ on Instagram, Facebook or Twitter using #MyAnywhere and tagging @uscellular for the chance to win weekly prizes and a grand prize trip for four to anywhere in the United States.
Role: As the Art Producer, my role was to review all user generated content for any legal risks, obtain permission for all images, and manage the winner selection process with the creative team.
Production Company: Brand New School
Type: Social Media (User Generated Campaign), Broadcast
